We all like to think that what we do contributes in some way to making the world a better place. So, what, you may ask, does a printing company do that can make our world better? What possible difference can digital printing make in our everyday existence?
Have you ever sat in a waiting room with plain white walls, stark gray furniture, maybe a couple of half-hearted attempts at framed art and stark lighting? If so, then you have a good idea at what we are often starting with when called in to design new environments.
Now think of a restaurant you dined at with a breath-taking mural of a waterfall in a forest running from wall to wall and floor to ceiling. Maybe an abstract design in frosted glass effect on the room dividers. Lighting strategically placed to accent and highlight but not glare.
Now, for extra credit, compare and contrast the two!
When carefully designed and professionally printed on new materials and fabrics an entirely new world can open up in a once-sterile and boxy office space. A windowless room in a high-rise can transform into an eagle’s-eye view of any place in the world. And the reason a printing company makes all the difference is we can do it at a fraction of what it would cost to have a mural painted on the wall, or large areas of glass actually etched.
Many studies have been conducted over the decades that confirm the effect of color on the human psyche. Music may “hath charms that soothe the savage breast,” as famously written by William Congreve in 1697, but color also can be dramatically effective in calming the nervous person or energizing someone who is experiencing ennui.
So, yes, we print basic brochures used by businesses to sell products. And we also create bold new environments where creativity, excitement, innovation and even intimacy can find new expressions.
And that is why we are proud to call ourselves printers. Your world looks better because we work hard to help make it so. We know we have an impact on your world and we respect the responsibility with which you have entrusted us. And, project by project, we are committed to continuing to brighten the world we all live in.